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Broadcast & Matchday Rights: What Your Club Already Owns – and How to Monetize It

Broadcast & Matchday Rights: What Your Club Already Owns – and How to Monetize It

Last Updated: July 21, 2025

Most Kenyan football clubs think they need a major sponsor or media deal to start making money. But here’s the truth: clubs already own valuable commercial rights—they just haven’t packaged them.

The Hidden Gold: Most Kenyan football clubs think they need a big sponsor or broadcast deal to make money. But that’s not true. Your club already owns valuable rights—it just hasn’t packaged or priced them yet.

Let’s break down what matchday and broadcast rights you already control, and how to monetize each one.

1. Broadcast & Highlight Rights

Even if national league rights belong to FKF, your club still owns:

  • Off-season tournament footage

  • Pre-season friendlies

  • Training sessions

  • Behind-the-scenes content

  • Exclusive player interviews

Monetization Ideas:

  • Offer sponsored livestreams on YouTube or Facebook

  • Sell highlight reels to local media

  • Run branded segments like “Goal of the Week” brought to you by a local bank

2. In-Stadium Branding

Think pitch-side banners, media backdrops, or logos on ball boys’ bibs.

How to Package:

  • Offer matchday or season-long branding

  • Pair physical branding with digital shoutouts (e.g. logo on lineup graphic)

  • Include these assets in your livestream to increase brand exposure

3. Digital Matchday Assets

Lineups, score updates, goal gifs, and final stats are all monetizable.

Monetization Strategy:

  • Branded digital assets: “Lineup powered by…”

  • Sell WhatsApp status ads or IG stories to small businesses

  • Assign your top 5 digital assets to 5 sponsors

4. Hospitality & VIP Rights

Do you have a clubhouse, VIP stand, or any premium experience on matchday? That’s a sponsorable product.

Monetization Ideas:

  • Sell VIP lounge access with food and player photo ops

  • Offer branded “Chairman’s Corner” or “Legends Suite”

5. Player & Match Data Rights

You collect stats—goals, assists, match attendance—even if not in fancy systems.

Monetization Ideas:

  • Brand “Player of the Match” awards

  • Share data with fantasy leagues or media outlets with sponsor backing

  • Include top stat graphics in social media content

6. Fan-Generated Content

Fans post goal reactions, chants, photos, or banners.

What to Do:

  • Get consent, package it, and republish

  • Brand “Fan of the Week” content with a partner

  • Use in recap videos with sponsor overlays

Final Word

Matchday isn’t just about the 90 minutes—it’s a content and sponsorship machine. Treat it like a product.

📩 Want help auditing and packaging your club’s assets? XP Sports helps you turn matchday passion into profit. Contact us at info@xpsports.org or visit xpsports.org