Latest Insights

Five Reasons A Lot of Women's Clubs Do Not Attract Sponsorship
Women's football is the fastest-growing sport globally, but most Kenyan women's clubs still struggle to find sponsors for basic equipment.
October 9, 2025
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Before You Sign That Deal: 6 Mistakes Every Footballer Must Avoid
Many players in Kenya sign contracts they barely understand. This blog breaks down six red flags that can destroy your career if ignored and shows how to protect yourself.
September 19, 2025
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4 Deadly Mistakes Kenyan Clubs Make With Tickets – And How To Fix Them
Most clubs lose 60–70% of potential ticket revenue by treating tickets like an afterthought instead of a strategic business. Here’s exactly what’s going wrong and how to fix it.
September 7, 2025
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16 Power Moves Nairobi United & Police FC Must Make to Succeed in CAF Interclub Competitions
CAF Interclub competitions are a battlefield of talent, preparation, and professionalism. But contrary to popular belief, games are often won long before kickoff.
August 21, 2025
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4 Critical Off-Season Mistakes That End Careers Early
70% of career-ending injuries happen because players don't know how to rest properly. Learn how to use your off-season to become unstoppable.
August 15, 2025
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The Cost of Doing It Alone — Why Brands That Don't Hire Sports Marketing Experts Leave Millions on the Table
Most companies sponsoring sports properties are sitting on goldmines they don't know how to dig. Here's why you need sports marketing expertise to maximize your sponsorship ROI
August 5, 2025
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Broadcast & Matchday Rights: What Your Club Already Owns – and How to Monetize It
Most Kenyan football clubs think they need a major sponsor or media deal to start making money. But here’s the truth: clubs already own valuable commercial rights—they just haven’t packaged them.
July 21, 2025
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5 Unique Ways Clubs Can Keep Fans Hooked During Off-Season
Off-season doesn’t mean off-air. Too many clubs go silent during breaks—losing fans and commercial opportunities. Here are 5 proven tactics to keep your club top of mind year-round.
July 16, 2025
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